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Most digital marketing teams get either strategy or execution. Rarely both. I’ve spent 13 years doing both — across markets that don’t forgive vague plans or slow pivots.
I specialise in full-funnel digital growth for Southeast Asian markets. My work sits at the intersection of SEO, content strategy, brand positioning, and paid performance. I don’t just build campaigns — I build the systems and frameworks that make campaigns repeatable and scalable.
Across a career spanning renewable energy, insurtech, theme parks, finance, and live entertainment, I’ve led regional teams, launched market-entry strategies, grown organic traffic from near-zero, and turned content into a measurable lead generation engine.
Most recently at GetSolar, I led regional digital marketing across Singapore and Malaysia — launching a new Webflow website, rebuilding lead funnels, building an SEO content framework that drove consistent organic growth, and directing a cross-functional team of creatives and developers.
I hold the CIM ACIM (Chartered Marketer) designation alongside a Level 6 Diploma in Professional Digital Marketing (Merit) from the Chartered Institute of Marketing — one of fewer than a handful of marketers in Malaysia with this qualification.
Currently open to senior digital marketing leadership roles across SEA. Let’s connect.
CORE COMPETENCIES
Digital Strategy & Leadership
Led cross-functional marketing teams across Malaysia, Singapore, and Indonesia. Experienced in building regional go-to-market strategies, scaling content operations, and driving digital transformation from the ground up.
Content Strategy & SEO
Builds content architectures that improve organic search visibility and drive qualified traffic. Experienced in keyword strategy, content calendars, SEO frameworks, and end-to-end editorial workflows that generate measurable leads.
Performance & Growth Marketing
Drives customer acquisition through targeted paid campaigns, funnel optimisation, UX improvements, and lifecycle marketing. Comfortable owning the full funnel from awareness to conversion.
Social Media & Influencer Marketing
Developed high-impact social campaigns and influencer programmes across Malaysia and Indonesia, including celebrity-led events and platform-native content strategies with measurable reach and engagement outcomes.
Creative Direction
Oversees concept development, brand voice, and multimedia content production. Experienced in briefing and managing agencies, designers, videographers, and content creators to deliver on-brand, high-performing output.
Analytics & Optimisation
Uses data, user behaviour insights, A/B testing, and performance reporting to continuously improve campaign ROI and digital channel performance. Comfortable in GA4, SEMrush, Ahrefs, Meta Ads Manager, and Webflow analytics.
RECOGNITION & AWARDS
CHARTERED MARKETER (ACIM)
Chartered Institute of Marketing
2025
Awarded Associate membership of the Chartered Institute of Marketing — one of fewer than a handful of marketers in Malaysia to hold this designation. Requires demonstrated professional competence, CIM-accredited qualifications, and ongoing CPD commitment.
SOCIAL MEDIA EXCELLENCE
Best Theme Park
Malaysia Social Media Week 2018
ORDER OF EXCELLENCE AWARD
Best Social Media Campaign
PMAA Dragons of Malaysia 2015
SILVER AWARD
Best Social Media Campaign
PMAA Dragons of Malaysia 2014
EXPERIENCE
A collection of companies that shaped my expertise and allowed me to refine my craft across diverse industries.
GetSolar
Solar Energy
Renewable energy provider offering Rent-to-Own solar solutions across Singapore and Malaysia
Sunway Lagoon
Liesure & Theme Park
Malaysia's iconic theme park and entertainment hub, known for large-scale events and branded experiences.
Qoala
Insurance Technology
A digital platform offering insurance products, comparisons, and claims services in Southeast Asia.
AmBank Group
Financial Services
A major Malaysian banking group offering retail, business, and investment solutions.
The Sudden Impact! Entertainment Company
Live Events
Creators of global attractions and experiential events, including the Nights of Fright franchise.
Business Media International
Events, Exhibition & Media
Organiser of corporate conferences, exhibitions, and industry publications.
CERTIFICATIONS
Continuous learning and professional development remain a core part of my growth.
Associate (ACIM)
Level 6
The Digital Customer Experience
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Level 6
Diploma in Professional
Digital Marketing
Level 6
Marketing and Digital Strategy
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Level 6
Digital Optimisation
Professional Diploma in
Digital Marketing
EDUCATION
Level 6 Professional Diploma in Digital Marketing
Chartered Institute of Marketing
(2023 - 2025)
Bachelor's Degree in English for Professional Communication
Universiti Teknologi MARA
(2009 - 2012)
Foundation in Law (Fast Track)
Universiti Teknologi MARA
(2008 - 2009)