_edited.png)
Most digital marketing teams get either strategy or execution. Rarely both. I’ve spent 13 years doing both — across markets that don’t forgive vague plans or slow pivots.
I specialise in full-funnel digital growth for Southeast Asian markets. My work sits at the intersection of SEO, content strategy, brand positioning, and paid performance. I don’t just build campaigns — I build the systems and frameworks that make campaigns repeatable and scalable.
Across a career spanning renewable energy, insurtech, theme parks, finance, and live entertainment, I’ve led regional teams, launched market-entry strategies, grown organic traffic from near-zero, and turned content into a measurable lead generation engine.
Most recently at GetSolar, I joined as the company's first dedicated marketing hire — prior to my role, Singapore marketing was supported on an ad hoc basis by an agency, interns, and the Co-founder/CEO directly. Hired with a regional (Singapore + Malaysia) mandate from day one, I built the function from zero: growing monthly lead-generation funnel users 47x and submitted contacts 10x within 20 months, while structuring paid media budget across both markets and directing a two-person creative and content team.
I hold the CIM ACIM (Chartered Marketer) designation alongside a Level 6 Diploma in Professional Digital Marketing (Merit) from the Chartered Institute of Marketing — one of fewer than a handful of marketers in Malaysia with this qualification.
Currently open to senior digital marketing leadership roles across SEA — from Manager to Head of Digital. Let’s connect.
CORE COMPETENCIES
Digital Strategy & Leadership
Built a regional marketing function from zero as the company's first dedicated marketing hire, leading cross-functional teams of up to 9 across Malaysia, Singapore, and Indonesia — full-cycle hiring, budget ownership, and go-to-market strategy from the ground up.
Content Strategy & SEO
Builds content architectures that improve organic search visibility and drive qualified traffic. Experienced in keyword strategy, content calendars, SEO frameworks, and end-to-end editorial workflows that generate measurable leads.
Performance & Growth Marketing
Drives customer acquisition through targeted paid campaigns, funnel optimisation, UX improvements, and lifecycle marketing. Comfortable owning the full funnel from awareness to conversion.
Social Media & Influencer Marketing
Developed high-impact social campaigns and influencer programmes across Malaysia and Indonesia, including celebrity-led events and platform-native content strategies with measurable reach and engagement outcomes.
Creative Direction
Oversees concept development, brand voice, and multimedia content production. Experienced in briefing and managing agencies, designers, videographers, and content creators to deliver on-brand, high-performing output.
Analytics & Optimisation
Uses data, user behaviour insights, A/B testing, and performance reporting to continuously improve campaign ROI and digital channel performance. Comfortable in GA4, SEMrush, Ahrefs, Meta Ads Manager, and Webflow analytics.
CASE STUDIES
Selected campaigns across GetSolar, Sunway Lagoon, AmBank, and Qoala — objectives and measured results.
GetSolar: 0-To-1 Market Build
Sunway Lagoon:
Nights of Fright 7
AmBank: What's Your Social Mileage Campaign
Regional Market Entry — Digital Marketing Function
Objective: Build GetSolar's digital marketing function as the company's first dedicated marketing hire — prior to this, Singapore marketing was supported on an ad hoc basis by an agency, interns, and the Co-founder/CEO directly. Hired with a regional (SG + MY) mandate from day one.
Results:
-
Grew monthly lead-generation funnel users 47x (Oct 2024-Jun 2026)
-
Grew submitted contacts 10x in the same period
-
User growth outpaced paid media budget frowth roughly 4x
-
driven by SEO, content, and organic funnel work, not spend alone
-
-
Built and led a two-person team; owns paid budget allocation across SG (SGD 4,500/mo) and MY (MYR 11,000/mo)
Full Funnel Campaign
Objective: Generate excitement and engagement for the Nights of Fright 7 event through a comprehensive marketing campaign.
Results:
-
3.1 million total engagements
-
18.9k online mentions
-
82.7 million digital impressions
-
Over 75,000 tickets sold (18 nights)
-
28.29% attendance growth
-
62.43% revenue growth
Best Social Media Campaign
Objective: Enhance AmBank's social media presence and engagement.
Results:
-
Achieved a 350% increase in Facebook fans in just 10 weeks (from 18k to 81k)
-
Received a Silver Award at Dragons of Malaysia for "Best Social Media or Word of Mouth Campaign"
-
Maintained an average engagement rate of 53%
AmBank: #LifeGetsFun
Order of Excellence Award
Objective: Launch a successful Instagram presence for AmBank.
Results:
-
Executed a 5-week photo contest for AmBank’s Instagram launch
-
Won Order of Excellence Award for Best of Social Media; AmBank became the No.1 Malaysian Bank on Instagram within 2 months
Qoala: So Easy!
Brand Awareness Campaign
Objective: Create awareness about Qoala Malaysia through a music video.
Results:
-
Teaser video reached 55,000 views
-
Full version exceeded 165,000 views
-
Increased website traffic by 20%
Sunway Lagoon:
Sharknado Alive!
Engagement Campaign
Objective: Drive engagement and build excitement for the Sharknado Alive! event through targeted video content.
Results:
-
39.7k views: JAWDROPPING Truth feat. Nadia Brian
-
29k views: A SHARK-tastic Celebrity Chomp
-
40.2k views Sharkeoke with Sharknado feat. Rose Nicotine
RECOGNITION & AWARDS
CHARTERED MARKETER (ACIM)
Chartered Institute of Marketing
2025
Awarded Associate membership of the Chartered Institute of Marketing — one of fewer than a handful of marketers in Malaysia to hold this designation. Requires demonstrated professional competence, CIM-accredited qualifications, and ongoing CPD commitment.
SOCIAL MEDIA EXCELLENCE
Best Theme Park
Malaysia Social Media Week 2018
ORDER OF EXCELLENCE AWARD
Best Social Media Campaign
PMAA Dragons of Malaysia 2015
SILVER AWARD
Best Social Media Campaign
PMAA Dragons of Malaysia 2014
EXPERIENCE
A collection of companies that shaped my expertise and allowed me to refine my craft across diverse industries.
GetSolar
Solar Energy
Renewable energy provider offering Rent-to-Own solar solutions across Singapore and Malaysia
Sunway Lagoon
Leisure & Theme Park
Malaysia's iconic theme park and entertainment hub, known for large-scale events and branded experiences.
Qoala
Insurance Technology
A digital platform offering insurance products, comparisons, and claims services in Southeast Asia.
AmBank Group
Financial Services
A major Malaysian banking group offering retail, business, and investment solutions.
The Sudden Impact! Entertainment Company
Live Events
Creators of global attractions and experiential events, including the Nights of Fright franchise.
Business Media International
Events, Exhibition & Media
Organiser of corporate conferences, exhibitions, and industry publications.
CERTIFICATIONS
Continuous learning and professional development remain a core part of my growth.
Associate (ACIM)
Level 6
The Digital Customer Experience
.png)
Level 6
Diploma in Professional
Digital Marketing
Level 6
Marketing and Digital Strategy
.png)
Level 6
Digital Optimisation
