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Digital Marketing Lead Crafting Strategies That Grow Brands, Engage Audiences & Drive Measurable Results

13 years across entertainment, insurtech, finance & renewable energy.

My name is
Ramen Hasniran

Ramen Hasniran Profile Photo

I am a Digital Marketing Manager with 13 years of experience in social media, SEO, content strategy, and integrated digital campaigns. I have led end-to-end marketing initiatives across entertainment, tourism, finance, insurtech, and renewable energy driving growth through data-driven content and customer-focused storytelling.

Currently, I lead digital marketing at GetSolar, managing regional strategy across Singapore and Malaysia. My work focuses on building meaningful brands, scaling digital acquisition, and creating content ecosystems that deliver real business impact.

I'm passionate about shaping strategies that blend creativity, data, and user experience to help brands grow sustainably.

CORE COMPETENCIES

Digital Strategy & Leadership

Experienced in leading cross-functional teams, scaling content operations, and driving digital transformation.

Content Strategy & SEO

Builds content architectures that improve search visibility and increase qualified traffic.

Performance & Growth Marketing

Drives customer acquisition through targeted campaigns, funnel optimisation, and lifecycle marketing.

Social Media & Influencer Marketing

Develops high-impact campaigns across platforms with measurable engagement and reach.

Creative Direction

Oversees concept development, brand storytelling, and multimedia content production.

Analytics & Optimisation

Uses insights, user behaviour data, and experimentation to improve performance and ROI.

KEY ACHIEVEMENTS

Qoala So Easy

QOALA: SO EASY!

Brand Awareness Campaign

Objective: Create awareness about Qoala through a music video.

Results:

  • Teaser video reached 55,000 views

  • Full version exceeded 165,000 views

  • Increased website traffic by 20% 

AWARDS

SOCIAL MEDIA EXCELLENCE
BEST THEME PARK

2018

Malaysia Social Media Week 2018

ORDER OF EXCELLENCE AWARD
BEST SOCIAL MEDIA CAMPAIGN

2015

PMAA Dragons of Malaysia

SILVER AWARD
BEST SOCIAL MEDIA CAMPAIGN

2014

PMAA Dragons of Malaysia

EXPERIENCE

A collection of companies that shaped my expertise and allowed me to refine my craft across diverse industries.

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GetSolar

Solar Energy
Renewable energy provider offering Rent-to-Own solar solutions across Singapore and Malaysia

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Sunway Lagoon

Liesure & Theme Park
Malaysia's iconic theme park and entertainment hub, known for large-scale events and branded experiences.

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Qoala

Insurance Technology
 A digital platform offering insurance products, comparisons, and claims services in Southeast Asia.

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AmBank Group

Financial Services
A major Malaysian banking group offering retail, business, and investment solutions.

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The Sudden Impact! Entertainment Company

Live Events
Creators of global attractions and experiential events, including the Nights of Fright franchise.

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Business Media International

Events, Exhibition & Media
Organiser of corporate conferences, exhibitions, and industry publications.

CERTIFICATIONS

Continuous learning and professional development remain a core part of my growth.

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Associate (ACIM)

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Level 6
The Digital Customer Experience

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Level 6
Diploma in Professional
Digital Marketing

Level 6
Marketing and Digital Strategy

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Level 6
Digital Optimisation

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Professional Diploma in
Digital Marketing

EDUCATION

Level 6 Professional Diploma in Digital Marketing

Chartered Institute of Marketing
(2023 - 2025)

Bachelor's Degree in English for Professional Communication

Universiti Teknologi MARA
(2009 - 2012)

Foundation in Law (Fast Track)

Universiti Teknologi MARA
(2008 - 2009)

RECOMMENDATIONS

One of the main contributor to Sunway Lagoon's social media growth and engagement leading Sunway Lagoon being awarded the Best Social Media 2018 Award for theme parks in Malaysia. Her overall digital skills and strategies is highly commendable. She is definitely an asset for any employer seeking a capable and experienced Digital Strategist.

Michelle Gregory
Vice President Marketing at Photobook Worldwide

RESUME DOWNLOAD

A downloadable copy of my Resume is available here.

Copyright © Ramen Hasniran 2026

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